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>> 2018-08-14

Challenge

Summer vacation is coming, it is also the peak time of promoting taking-out new plan. The new plan combines the hottest game-PlayerUnknown's Battlegrounds with inviting two pop stars, hoping targeting to the general consumers who come from the third - and fourth-tier cities, making a brand TVC for new chicken package meal. 

Insights

Making every player feels exciting. Employing the principle of “Impasse+ Winner”in the TVC, empowering the brand effect.

Solution

Brand & Game Setting & Pop Stars. Not only focuss on the “Speed”, but also pays attention to the “Context”. At the same time, releasing channels choice the hottest TV shows and IP programs to promote the new TVC.

Result

It gets huge attention from different media channels and reports, boosting the saling volumes and brand itself. 

MORE WORK

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